ECO: Good to your ECOnomy, Good for the ECOlogy...

Proper tire care and safety is simple and easy. The Rubber Manufacturers Association (RMA) recommends getting in the habit of taking five minutes every month to check your tires, including the spare. Pressure Underinflation is a tire's #1 Enemy. It results in unnecessary tire stress, irregular wear, loss of control and accidents. A tire can lose up to half of its air pressure and not appear to be flat! more>>   Alignment Is your vehicle pulling to one side, or shaking? A bad jolt from hitting a curb or pothole can throw your front end out of alignment and damage your tires. Have a tire dealer check the alignment periodically to ensure that your car is properly aligned. more>>   Rotation Promotes uniform tire wear. Regularly rotating your vehicle's tires will help you achieve more uniform wear. Unless your vehicle owner's manual has a specific recommendation, the guideline for tire rotation is approximately every 5,000 miles. more>>   Tread Measure it -- and inspect it. Advanced and unusual wear can reduce the ability of tread to grip the road in adverse conditions. Visually check your tires for uneven wear, looking for high and low areas or unusually smooth areas. Also check for signs of damage. more>> If you think you may have a tire problem or are unsure of the condition of your tires, consult us as soon as possible.

Anatomy of a tire...

TREAD: Provides traction and cornering grip BELTS: Stabilize and strengthen the tread SIDEWALL: Protects the side of the tire from road and curb damage BODY PLY: Gives the tire strength and flexibility BEAD: Assures an air-tight fit with the wheel INNERLINER: Keeps air inside the tire Modern tire technology blends a unique mix of chemistry, physics and engineering to give consumers a high degree of comfort, performance, efficiency, reliability and safety. Many tires are custom-designed to meet the stresses and performance needs specified by the maker of a particular model vehicle. Every tire is carefully inspected, and random samples are pulled for additional safety tests. As part of these tests, tires are x-rayed, cut apart and examined, run on test wheels, or road-tested to evaluate handling, mileage and traction performance. If properly cared for, tires can last a long time - usually from 40,000 to 80,000 miles, depending on the application.